How To Use ClickFunnels For Beginners

by Apr 3, 2019

Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no additional cost to you. Please read my disclosure for more info.

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So…What is ClickFunnels?

Let’s say you have a business or want to start a business, but you have no tech experience at all or are a complete beginner…then you NEED ClickFunnels.

So, WHAT IS IT??

Well…it’s the best software ever created!

And by the time you’re done reading this blog or watching the video, you will know how to use ClickFunnels like a pro!

Now…let me explain more in depth for you so you can actually learn how to use ClickFunnels.

It is an online website builder or as we call it, a sales funnel builder…with a drag and drop editor that handles and simplifies marketing, selling and delivery of products and services online.

They offer pre-built templates for just about every business, product or service you could think of.

They even have a share funnel option, which is a special url that every funnel has inside of it’s settings – that you can send to anyone and then you can enter in your web browser…

Then with just the click of a button…BOOM!

You got a beautifully crafted series of web pages (funnels) uploaded into your account in seconds!

Which is simplest terms… That means you can have entire online business, uploaded into your own ClickFunnels account, IN SECONDS!

Just a few examples of the many possibilities of funnels:

  • Sell a physical product
  • Sell a digital product
  • Collect emails
  • Create a live webinar
  • Get more leads

The best part? You don’t even need to know how to write a single line of code!

Sounds too good to be true, right?

Just picture a website on STEROIDS! These sales funnels aren’t just websites, like I said before…they’re complete businesses!

Just to name a few…it captures leads, easily integrates payment processors and every single useful app you could think of, AND…it even has it’s own full shopping cart for selling your products,

ClickFunnels is literally an all-inclusive tool that can replace your website, email marketing software, web-hosting and pretty much anything else you use to run and market your business online!

No more dealing with stressful 3rd party integrations!

ClickFunnels does it all!

Now…there are various ways to make money online, and ClickFunnels can help you make more with every single one of them.

IMPORTANT: This is not a get rich quick scheme, those do not exist, there is no millionaire that earned their millions without working – you cannot get rich without having to work…

However, ClickFunnels (in my opinion) is by FAR, the EASIEST way to increase your chances at making money online!

Anyways…like I said – there are so many ways to make money online.

And one of those ways is with Affiliate Marketing.

It’s my favorite, and happens to be what I teach…imagine that!

So…What is Affiliate Marketing?!

It is when you get your own personalised link (url) for a product, software or service that you want to promote.

And whenever someone purchases through that personalised link, your affiliate link – as we call it, you get a commission from the sale.

For example, Amazon has the biggest affiliate program in the world!

And if you’re signed up to Amazons affiliate program, you can promote every single product on their website. Then, if someone purchases through your affiliate link – you make money.

Before I get too far into this part, just a quick FYI:

I do not suggest promoting physical products on amazon, when just starting out with affiliate marketing, because the commissions are much lower. (10% being the highest on amazon)

I would suggest starting with digital products, softwares or services – where you can get up to 80% commission per sale.

And with some of those affiliate programs, you can even make recurring commissions!

…Whereas with Amazon, it’s a one-time sale.

What An Affiliate Link Looks Like:

They will usually have some type of “ref” for referer or “aff id” for affiliate id somewhere in the link…with a bunch of random letters and numbers as well.

You’ve probably seen them on social media before without even knowing it.

People link straight to affiliate links on social media all the time, because they’re hungry for the money. And don’t want to provide value first…which gets them nothing in the long run.

Posting straight to affiliate links on social or the first time you talk to someone is like literally the number 1 rule of what NOT to do.

If you get nothing else out of this blog, please remember that!

Anyways, hope that helped give you at least a basic understand of what affiliate marketing is and how affiliate links work!

Now…I’m going to be touching on ClickFunnels Affiliate Marketing Program very soon.

And it just so happens to be one of those recurring commission software I was just talking about (do the work 1 time, get paid forever) so stay tuned!

But before that, let me show you how and why Funnels completely crush traditional e-commerce websites into pieces!

ClickFunnels Renders Traditional E-Commerce Websites Obsolete!

traditional e-commerce landing page
Traditional Website

Look at all the navigation and random things popping out at you all over the place. I circled some things, but there’s even more than what I circled.

I don’t know about you, but I wouldn’t be buying from this site.

Anyways, for example purposes…this is how buying a product on a website like this typically goes:

  • First you click on the ‘Add to Cart’ button.
  • Then to purchase you’ll have to go the checkout page, where you’ll have to fill in a bunch of forms, select a shipping method.
  • And finally…after you’ve paid for it, that’s it. Goodbye, see you next time.

Now… here is a landing page for an e-commerce funnel I have in my ClickFunnels account:

e-commerce landing page on clickfunnels

Before I get any further, let me clear something up…

These 2 websites/funnels i’m using as examples are both dropshipping products from china.

Which means they don’t hold inventory and send the product straight to the buyer, directly from the seller in china.

Here is a link to a video I did on the 3 best online businesses to start in 2019 – 100% beginner friendly.

Spoiler alert: Dropshipping is #3, if you wanted to get a more in depth explanation on that.

I don’t want to get into it on this blog, but just thought I should clear that up so there isn’t any confusion!

Anyways… back to the content!

Just looking at it, you can already tell the differences… right?

There is no buttons and navigation all over the page, like how it is on the regular e-commerce website.

Nothing jumping out at you, besides 1 button and some headlines.

Which means – On the funnel there is only one option, purchase the product…

Or leave…

I know, I know…Unfortunately, there’s no navigation bar on the funnel to get your AWESOME activated charcoal tooth paste to match your brand new posture corrector…

I’m sure people are just dying to brush their teeth with that activated charcoal, while wearing their brand new posture corrector…

That don’t make no sense

Anyways, you might still thinking, well…it’s still the same idea, they both dropship a product – so what’s the difference?

3 more key differences:

  1. The editor is drag and drop simple, so no coding is needed. Which makes the funnels way easier to set up and edit colors, text, etc.
  2. The fact that funnels convert customers at 300% higher conversion rate
  3. AND because ClickFunnels has marketing secrets hidden under the hood.

Here is the true power of a funnel…

So…there’s something called an o.t.o (one-time offer) or a ‘one-click upsell.’

Russell Brunson, one of the best marketing geniuses in the world and the ClickFunnels founder, came up with this concept. Well he may not have came up with it, but he definitely mastered it!

He made it where you could offer a product for free with just a small shipping cost on the front end and make MORE money than…let’s call him Bill, whu has a $200 product on the front end.

You’re probably wondering…how can I make more money than Bill, when he has the 200 dollar product and i’m selling something that’s free?

It’s really simple – not many people will purchase a 200 dollar product from Bill.

But, when you offer something for free and all the customer has to do, is pay a couple of dollars for shipping, you’ll get a lot more buyers.

But will THAT many more people really order the free product?

Well maybe, maybe not…

But you really don’t need that many more people to buy your free product to make more than Bill

And it’s because of those o.t.o’s or one-click upsells! (+order bumps)

A one-click upsell works this way:

You get someone to put in their credit card details for a free product, e.g. a free bikini or a free book, on the front end.

Then, your first upsell is on the checkout page. This is before they even complete their initial order and you do the first upsell with something called an order bump… (more on that in a second)

After that, you can go ahead and lead them down your funnel with your o.t.o’s – providing them with more products that are going to compliment the front end offer…

Or even just adding in more of the same product, at a cheaper price. This works amazing!

Anyways – It’s actually been proven that once you get someone to say yes for a small thing, they are much more likely to say yes to another thing.

Even if it’s a little bit bigger, it’s all better than just having the 1 and only front end product like the traditional e-commerce website has to offer.

The reason why they’re so much more likely to buy after saying yes, is because they’re now in the buyer’s state of mind.

If you do it right – you can get up to 30% (or more) of your customers to take you up on your one-time offers!

They pay shipping on the FREE + Shipping offer (this is very important)

And on the order bump, you get them to pay let’s say 30 dollars for an additional product. (explanation of an order bump coming soon, I promise!)

Then…on the one-time offer, you can use the power of a one-click upsell.

Because they’ve already put in their credit card details for the small shipping charge, all they have to do is click “Yes, Add It To My Order”

And then the product is added to their order with the click of a button.

And since they paid that shipping they don’t even have to re-enter their information again! (that’s why the charging that shipping is so important)

Then you have the option of adding more upsells, downsells, adding in continuity programs where you charge a monthly fee.

And lastly you bring them to the thank you page/order confirmation page where you can also link them to:

A higher ticket product, different related products, a simple confirmation/receipt or a video to show them how to access the membership site that they just agreed to pay us $39 for EVERY SINGLE MONTH…all with just ONE CLICK!!

Are you seeing the power now?

Does this get you as hyped as it does me?

Well, I know you gotta at least know the difference between the 2 now…right?

So here’s a visual representation of what I was saying up there:

Step #1 – You saw the landing page already. (that’s technically step 1)

After you click the button to “Get Your Bikini For FREE” you then get directed to the order form page. (below)

step1 clickfunnels e-com funnel

Step #2 – You will need to fill in step 1 & 2 with your details. Step 2 of the order form is where you will see the first upsell: the order bump. (below)

step2 clickfunnels e-com funnel

The order bump is right above the complete order button and you can see conversion rates up to 50% with the right offer. It’s very powerful.

You can add more of the same product here if you’d like, or just add another related product with a good price point.

Step #3 – You’ve ordered and you meet the first o.t.o. (upsell)

step3 oto1 clickfunnels e-com funnel

The first sentence “WAIT! Your Order Is Not Complete” catches the customers’ attention. And the upsell is a continuity program. With just $39.95 per month you get to join the Bikini club.It also list the benefits of joining the club.

But yours could be anything:
  • Access to a membership site, clubs, etc..
  • A monthly box of products sent out – BarkBox or MentorBox
  • Software as a service with monthly recurring commissions (cough…cough…CLICKFUNNELS affiliate program)

You get the idea 🙂

If you are thinking of starting your own E-commerce brand or even Drop shipping from china, I’d suggest you come up with some type of continuity program beforehand…you wont regret this!

WIth a continuity program and the power of ClickFunnels combined, it will allow you be able to spend more to acquire a customer than your competition.

And as Russell Brunson says:

“Whoever can spend the most to acquire a customer… WINS!”


Step #4 – You then have the option of adding another upsell for a product or service. Like this:

step4 oto2 clickfunnels e-com funnel

Once again, add more of the same or a very similar product.

And you can add more upsells if you’d like, but i’d stick to this amount. You don’t want to annoy your new customer!

Step #5 – Lastly, the Thank You page.

step5 typage clickfunnels e-com funnel

And this is just a basic thank you page, giving them extra information.

Here you can also link to other products on different funnels, or just simply thank them for ordering and give them the receipt and what ever other information they need to access the products, services or software.

ClickFunnels Affiliate Program

ClickFunnels has an incredible affiliate program. They give a recurring 40% commission, on every single product they have, including their own software (which is recurring) for each person that signs up through your affiliate link.

Here’s how the the Affiliate offer for a book funnel for 1 of Russel Brunsons books looks like in ClickFunnels.

the expert secrets book funnel
Click here to get your FREE copy of expert secrets

You can promote a FREE book (with a small fee for shipping) and earn $1. Not so great…

But, below that you can see with the order bumps and o.t.o’s and the upsell in Russel Brunson’s webinar ,on the thank you page…

You can end up making $927 from promoting a FREE book!

And this isn’t just any book… this book will 10x (if not, more) your marketing skills just like it did mine.

The Funnel I Use To Promote ClickFunnels

And i’ll show you how you can get the complete funnel uploaded into your own account in seconds, along with $25,976 worth of FREE bonuses… Stay tuned!

Step #1 – Offer something for FREE in exchange for an email.

step 1 promoting clickfunnels

then you would enter your email below to receive the free thing:

step 1 enter email popup

Step #2 – This part is called a bridge page (or thank you page)

step 2 ty page

This is where I congratulate you on getting your FREE training and tell you can expect over the next few days.

Then I tell you that the first lesson of the training is on the way to your email and you will be receiving 1 additional lesson, every day, for the next 6 days.

The training will be on ClickFunnels, and how to make money online using Affiliate Marketing…

Then I tell you that it’ll be much easier to follow along with the training if you go below and get your FREE 14 day trial of ClickFunnels.

The purpose of this stage is to build rapport instead of just sending straight to an affiliate offer from your optin page.

80% of people don’t want to be sold to, the moment they meet you…and won’t buy the first time they come in contact.

So, you want to build rapport and get them to know, like and trust you first.

Then I tell you: that to get all of the bonuses below for FREE ($25,976 worth of bonuses) you just have to sign up for your FREE Trial of ClickFunnels through my link.

Bonuses Include:
  • A huge online course
  • The complete DFY (done for you) share funnel – that you can upload into your ClickFunnels account with a click of a button.
  • DFY email posts – for every day of emails for every single lesson of the training.
  • DFY social media posts – the top performing facebook posts, all at your disposal.
  • Access to a private facebook group
  • Access to case studies

And SO much more…

So that’s how you can get access to the funnel and all of the AMAZING bonuses!

Now, the last thing I want to show you will truly teach you how to use ClickFunnels. There is a ton of navigation bars around that you want to familiarize yourself with. And I will show you everything below!

Navigating through ClickFunnels interface/menu

clickfunnels navigation bar

Account Details – houses all your account information.

Integration – Allows you integrate with things like Stripe or ConvertKit (my email marketing software, you can use my link to get your 14 day FREE trial to ConvertKit here)  

Domains – You get one free domain when you sign up for ClickFunnels. You can also link your own domains very easily.

Digital Assets – This controls stuff like uploading Favicons, images, etc…

My Templates – This is where you can save all the funnel templates you’ve built with ClickFunnels that you might want to put on other funnels with a click of a button. (for example a footer template to have at the bottom of your websites)

SMTP settings – Contains the settings to your SMTP server for sending emails.

Global Unsubscribe -This is where you can Prevent email communications in large quantities by typing in email addresses manually or entering in a file with no more than 100,000 emails (lol) at a time.

Payment Gateway – This is where you will link to services like Stripe for processing payments.

Account Billing – This is where you go to manage your ClickFunnels subscription.

Affiliates – This is the most important part (if you’re going to be doing affiliate marketing) This is where you can go in and see all of the offers ClickFunnels has…it’s a lot! But you can find the affiliate resources for each one (emails, pictures, etc..) and how to get your affiliate links and how much money you make, etc.

And here’s a few more:

navigation in top right of clickfunnels page
You will find this in the top right of ClickFunnels

Backpack  – Backpack is what you use if you want to start your own affiliate program. For example, if you have your own online course – you can set a commission rate that affiliates will receive if they promote it, how they can access affiliate links for it, etc. This is only included in the $297 plan only.

Actionetics – This is the email auto-responder. (email marketing software) Also only included in the $297 plan.

Now the most important part to know!

How To Build A Funnel:

  • Click on ‘Build Funnel’

Now, this is a complete list of all of the funnel types in the cookbook builder… Well all I could fit into a screen shot.

list of clickfunnels funnel templates

Lets say you want to build a Storefront Funnel… You would just click on storefront funnel and then you’d get directed to this page.

storefront funnel templates

These are all FREE templates ClickFunnels offers you incase you don’t quite know how to use ClickFunnels yet.

Above this part, you can see a quick video of Russel Brunson telling us what each funnel is and giving us tips on how to use it, how long it takes, steps in funnel, etc.

Conclusion:

Because it’s next to impossible to explain how to use a software via text, i’m not going to bore you with the details.

I will however, suggest that you watch the video here:

Inside the video you will get a complete tutorial of ClickFunnels and learn exactly how to make your first funnel. And It’ll be much easier for you to learn via video, for sure.

If you’re like, well…I don’t really want to go to YouTube and watch a video right now, that’s ok…

Click here to check out the funnel for yourself!

Once you’re there, click the blue button and then put your email address in the popup

And then you get access to the FREE 6 day training that I was talking about earlier…sent directly to your inbox.

Then you can watch it later or whenever that best fits your schedule 🙂

Lastly – If you got some value out of this, comment down below and share on social media if you think any of your friends/family could get some value from this.

i’ll end it here so you can get going on that training!

Thank you for reading,

Until Next Time!

Thomas Garetz

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about thomas garetz

about thomas garetz

I went from OVER-DOSING, to OVER-COMING… The fact that I’ve been clean and sober for over 3 years from my crippling heroin addiction and I’m still alive after 13 overdoses, is nothing short of a MIRACLE! And it’s because of this miracle that I’ve made it my MISSION to help entrepreneurs (just like YOU) START & GROW their online business with Affiliate Marketing – the SIMPLE way! (Ready My Full Story)

ABOUT THOMAS GARETZ

I went from OVER-DOSING, to OVER-COMING… The fact that I’ve been clean and sober for over 3 years from my crippling heroin addiction and I’m still alive after 13 overdoses, is nothing short of a MIRACLE! And it’s because of this miracle that I’ve made it my MISSION to help entrepreneurs (just like YOU) START & GROW their online business with Affiliate Marketing – the SIMPLE way! (Ready My Full Story)

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